Customer Segmentation Using K-Means Clustering: A Machine Learning Approach for Market Strategy Optimization
Customer Segmentation Using K-Means Clustering: A Machine Learning Approach for Market Strategy Optimization Abstract Customer segmentation is essential for businesses to tailor marketing strategies, personalize customer experiences, and optimize resource allocation. In this study, we apply the K-Means Clustering algorithm to segment customers based on their purchasing behavior, demographic information, and spending patterns. The K-Means algorithm, an unsupervised machine learning technique, efficiently grouped customers into distinct clusters. This study analyzes the results to identify key customer segments that businesses can target for personalized marketing. The effectiveness of the model is demonstrated through an analysis of clustering performance using metrics like silhouette score and visualizations of the customer segments. Introduction In today’s competitive market environment, businesses must understand customer behavior to tailor products and services that me...